Grow your business with the best cereal of New Zealand

To become a stockist of Vogel’s cereal, simply contact us to meet discuss with one of our sales team. Or if you want a custom designed line we would love to work with you as well. 

We love to help other businesses achieve their goals. We work with a range of business partners from New Zealand, Australia, Mainland China, China Taiwan, and China Hong Kong to provide cereals made in New Zealand.

Innovation & Development Capability

  • Full service available including formulation, packaging design, labelling and creation of marketing materials.
  • A very strong technical and product development team of well qualified Kiwi and international food technologists.
  • A significant portfolio of proven formulations that be adapted to suit individual requirements including cross border or general trade.
  • Detailed understanding of GB Standards / CIQ requirements / China Labelling requirements.
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Manufacturing and Supply Chain

  • Significant manufacturing capability and capacity at our modern Auckland factory, opened in 2014.
  • Includes extrusion, coating, blending, baking and various formats of packing.
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Quality and Compliance

Smartfoods facilities are regularly audited and certified to ensure we deliver to high food safety and quality requirements:

  • SQF certified
  • Registered Food Control Plan in accordance with NZ Ministry of Primary Industries
  • Approved Supplier to all major grocery retailers in New Zealand.
  • Registration as a New Zealand Government (MPI) Approved Exporter of Animal Products (including dairy)
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