Grow your business with the best cereal of New Zealand

To become a stockist of Vogel’s cereal, simply contact us to meet discuss with one of our sales team. Or if you want a custom designed line we would love to work with you as well. 

We love to help other businesses achieve their goals. We work with a range of business partners from New Zealand, Australia, Mainland China, China Taiwan, and China Hong Kong to provide cereals made in New Zealand.

Innovation & Development Capability

  • Full service available including formulation, packaging design, labelling and creation of marketing materials.
  • A very strong technical and product development team of well qualified Kiwi and international food technologists.
  • A significant portfolio of proven formulations that be adapted to suit individual requirements including cross border or general trade.
  • Detailed understanding of GB Standards / CIQ requirements / China Labelling requirements.
Smartfoods Products (174)

Manufacturing and Supply Chain

  • Significant manufacturing capability and capacity at our modern Auckland factory, opened in 2014.
  • Includes extrusion, coating, blending, baking and various formats of packing.

Quality and Compliance

Smartfoods facilities are regularly audited and certified to ensure we deliver to high food safety and quality requirements:

  • SQF certified
  • Registered Food Control Plan in accordance with NZ Ministry of Primary Industries
  • Approved Supplier to all major grocery retailers in New Zealand.
  • Registration as a New Zealand Government (MPI) Approved Exporter of Animal Products (including dairy)