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SmartFoods. Better Food, a smarter way.

Smartfoods is a roll-the-sleeves-up and get things done Kiwi food business. Over the last 10 years we've cut our teeth bringing goodness & innovation to the table with our Vogel's cereal range. First there was Cafe-Style (TM), then antioxidant cereal , lower-sugar cereals with stevia, the first ever 'FODMAP' friendly cereal for good digestion followed up by gourmet porridge. If there's a chance we can make something better, we're in the kitchen, giving it a go.

So when our passionate team of 30 or so food experts combined our best thinking with the experiences of the Hillary Family and the legacy of Ed Hillary, we've been able to create something truly unique.

We're chuffed with the results and we believe Hillary foods will fuel adventurous spirits in New Zealand and right around the world.

To learn more visit:

Thanks for stopping by.

Justin Hall
MD, Smartfoods Limited
021 503 440
3-5 Farmhouse Lane, St Johns, Auckland 1072.
P.O.Box 109709, New Market, Auckland 1149.
Vogels: 0800 328935
Hillary: 0800 776834